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Need:
Lisa Whelchel was preparing for a national tour, was
writing a couple of new books and was preparing to
shoot a reunion show in the fall of 2001. A
publisher had given her mention on their web site,
but it was not at all sufficient for her upcoming
needs.
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| Solution:
SageLion created a FLASH based site with loads of
functionality, photos and an easy update
system. We also created an email database to
collect and manage her regular emails to fans. The
site is hundreds of pages deep and full of
information and memories. Lisa works on the
site with SageLion every day to keep it current. |
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| Results:
Lisa's email list has grown from a few hundred to over
5,500 subscribers,
allowing her to build her grass roots fan base and
providing her the opportunity to immediately sell
her new books to an audience. The site is getting
rave reviews from her fans who love the pictures and
daily trip notes. The site gets hundreds of
thousands of hits each month. |
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